Racism in Football (soccer) Essay Example | Topics and Well Written Essays - 2500 words

Racism in Football (soccer) - Essay Example Basically race and football presents itself in several forms. Since the early years of the last century, many fans have used their football matches to express their racial chauvinism though it has been discovered that these were just a minority of the population but causing great trouble. It's very critical how the minority groups could become very dangerous to coaches, players, and fans. Basically the problem could be worse than implied because many respondents perceive not to give bad impressions. This research will study the extent of racial discrimination in football especially at international and professional levels, and the strategies to alleviate this problem. Racism is a big concern in the world of football all over. In essence, racism is not simply aimed at undermining or intimidating football players because of the colour of their skin (Russell 1997). In recent times, coaches, officials and even fans have fallen victims of racial discrimination particularly based on their nationality, ethnic origin and religion. Some people are targeted because they are associated by their opponents rather than the colour of skin and ethnicity (Back & Solomos 1998). There have also been cases where people have been individualized and insulted by their own fans, the most notable incidence was that of John Barnes. Racism is a major problem especially in the European nations and a very critical factor in the cases of hooliganism in football. The real degree to which racism is practiced is virtually difficult to measure since there is no detailed information as evidence or important data and statistical analyses are non existent (Russell 1997). Nonetheless, the activities of disorders in football are particularly on the international level are often referred to as racists or they are perceived to be perpetrated by a groups of racists and currently even some clubs are being considered as being inherently supporters of racism. Types of Racism Racism in football takes a variety of forms and some of them are not clearly seen as discriminatory. However chanting against a team, player, coach, football official or fans has been a common form of racist activity. This was very common especially in the English football in the period around 1970s and 1980s. A crowd of some fans usually made some funny noises at players; in England, fans made monkey noises to intimidate black football players on the field. Some other cases included even more personalized abuse and insults (Back & Solomos 1998). A outstanding case is that of Deptford fire where thirteen black players in their youthful ages were burnt by a mod to death, while chanting insulting songs- ' niggers burning better than petroleum' could be heard even as far as Milwall. There have been anti-Semitic songs targeting for instance the Tottenham Hotspurs fans. Other songs are patriotic and connected to country's national anthems. Due to the increasing number of cases of racist chanting during football matches, a law was enacted in 1991 termed as the football offences act which made these chants during soccer matches an illegal activity but this law is still inadequately effective in its definition of chanting; chanting is defined as 'utterances of any words made repeatedly or making of some sounds in unison with one or a

Advertising promotion Essay Example | Topics and Well Written Essays - 1000 words

Advertising promotion - Essay Example The business plan for the service is that the target market will hire Darla to perform weekly errands like picking up dry cleaning and grocery shopping, or do one-off errands, such as getting shoes or watches repaired or dropping off library books. The idea is that if Darla performs these tasks, these people will be able to relax and spend more time with friends and family, and enjoy other leisure activities. Issue with the Idea The main issue encountered for implementing this idea was to generate awareness about the service to the target people so that the idea could be implemented properly. Besides this, reaching out to the target customers efficiently was also major issue faced by Darla and her errand service. Solution To tackle this problem proper communication with the target market was essential and to actualise the same Darla had to spend a significant amount of money on advertising. In addition she had to take a call whether she would go for in-house advertising or hire an ag ency to do the job. The target market for â€Å"I’ll Run for You† comprised of a pretty large population in the area and mainly included the people who either led retired or busy lives. The elderly people who were too old for errands, and the professionals who had to travel because of work, had no time to do the errands. Before deciding on the type of advertising that Darla should have considered, it is important to analyse the pro and cons of both an in-house and an advertising agency services. In an in-house agency, the cost is relatively low and with improved technology actions ranging from direct mails to development of website, can be successfully executed by a marketer. Consistency and transparency can also be easily maintained by an in-house agency (Powers, 2012). The biggest benefit of an in-house agency is that it has total control over the provider’s time, quality and activity. Most of the organisations try to maintain the core operation in-house, whic h would differentiate the business (Traxler, 2012). However the in-house agency has a relatively low buying power of media, there are hardly any fresh views, lacks specialised knowledge, and also the stress related to work is more (Smith & Taylor, 2004, p.168). In other words, in-house agencies are less experienced, less flexible and less objective (Belch, Belch & Purani, 2010, p. 102). In case of advertising agency the biggest benefit is the expertise knowledge that the agency brings on board. The agencies work in groups, and so they are likely to pick the most innovative idea and act as per the requirements of the clients. Moreover, as the crucial part of advertising is handled by the agency, a lot of significant time gets saved for the organisation to involve in other related activities (Sharma, 2011). However advertising agency is a costly affair as they usually charge a high price for the variety of services and sometimes the clients end up paying for pretty trivial reasons. Th e money involved is relatively higher as compared to an in-house agency. Besides this less involvement with and understanding of overall marketing goals of the client, and longer response time taken by the external agencies also act as dampening factors of hiring an outside agency. Recommendation Analysing the pros and cons of both in-house and outside advertising agency, it is recommended to â€Å"I’ll Work for you† to hire an outside agency which would help it in generating awareness among the target customers. Although outside advertising agency has many disadvantages, but since the business is new, it will be beneficial